Dear Subscriber

We all have to present now in our professional lives, but preparing to give a presentation so often starts with the question 'What do I want to tell them?' Before you fall (again) into that trap, read on...
 
 

Every good presentation will have a great beginning, a solid, structured middle, and an excellent ending. So which is the most important part? We believe that the ending is the most important element...

Priority 1 is your ending. The ending is when you focus on the achievement of your objectives. The ending is when you close with your call to action. The ending is the point when you have made a sufficiently convincing case to achieve your main objective.

Priority 2 is your start. Start by capturing the attention of your audience immediately. Start (traditionally) by telling them the purpose of your presentation, how long it will last and when you will take questions. Try starting unexpectedly e.g. go straight into recounting a relevant story without preamble or explanation. Start with interaction – involving the audience from the start – maybe by asking for a show of hands from the audience.

Priority 3 is your middle. Your middle is based on an effective structure: past, present, future. This has the benefit of starting from shared common ground and ending with your proposed developments in the future.
 
 

We believe that to deliver a truly memorable presentation, you need to follow our three stages of preparation:

  1. Initial Creativity: Identify the need to give a presentation and decide what you are seeking to achieve and write out your SMART objectives. Brainstorm and identify all of the possible elements of your presentation.
  2. 2. Detailed Preparation: Decide on your ending and the call to action, work out the structure to get the audience from where you believe them to be, to where you need them to be. Prepare a start which will grab their attention.
  3. 3. Rehearsal & Performance: Rehearse and practise your delivery, ideally with feedback from supportive observers, visualise success, present your proposal and achieve your objectives! Review time - what can you learn for the next one?
 

To learn other techniques for delivering successful presentations, please visit our free top tips section on our website http://www.inspirechange.com/toptips.php

 

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